Imagine that you have decided to take a step forward in your career, you have a talent, you know what it is and you feel that you want to make more of it – how do you get people to pay for it?
Often, imposter syndrome starts to chew away at you – you’ll come up with excuses why you can’t ask someone to pay for what you do. Why you can’t ask your boss for a raise. A lot of the time you will compare yourself to someone else, you’ll say you’re not as qualified or you don’t have the skills or experience as someone else.
That’s cool, I get it. I’ve been there – most people have. Particularly succesful people.
Here’s a thought for you though – If you took your car to a mechanic, you’d expect to pay. Not only that but you wouldn’t question their ability to do the job. You would go because –
A: You need your car fixed B: You can’t do it yourself C: They instil confidence in you somehow.
In fact, when they quoted you for the job, if they said it’s free because they love doing it, you’d think they’re mad. You’d probably query their professionalism and more than likely you’d expect them to go out of business very quickly. You might even question how good they are.
So, if someone has come to you because they want or need what you do, they have already accepted that they need to pay for it.
If you’re invited to apply for promotion, your company knows that the job has a pay grade attached.
If you have a skill that someone needs, they expect you to charge them accordingly.
If you supply a thousand pound service but only charge one hundred pounds – what does that tell your customer about your confidence to deliver the goods? Do you think that the client will value your delivery if you devalue it first?
Every time any of us walk into a shop, contact a service provider or offer someone a job – we expect to pay.
So think about it like this:
Someone wants what you have and they expect to pay you for that – It’s actually rude of you to do it for free or undercharge. You are telling them that their expectations of you were wrong.